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A Technique for Producing Ideas ebook download

A Technique for Producing Ideas ebook download

A Technique for Producing Ideas. James Young

A Technique for Producing Ideas


A.Technique.for.Producing.Ideas.pdf
ISBN: 0071410945,9780071410946 | 64 pages | 2 Mb


Download A Technique for Producing Ideas



A Technique for Producing Ideas James Young
Publisher: McGraw-Hill




A few months ago, someone I follow on Twitter (I can't remember who) recommended a book originally published in 1965 called A Technique for Producing Ideas. The book is called A Technique for Producing Ideas by James Webb Young. Someone handed it to me and I'll be handing it to our Creative Directors tomorrow. I personally subscribe to the method outlined by advertising success story James Webb Young in his book A technique for producing ideas. An tiny, yet interesting book, originally written in 1960 and directed at advertising students. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. In the newspaper that I mentioned in my last post, Oldham quotes a book that he recommends to his readers. It lays out a straightforward, 5-step process for generating new ideas, regardless of the project or subject matter. A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. A Technique for Producing Ideas is the title of a small book written by Ad Man James Webb Young in 1940. I just read this great little book (an hour cover-to-cover little) called A Technique for Producing Ideas .

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